Boutique

The most beautiful bicycle shop in Britain

The Bobbin Bicycles boutique in London sells upright town bikes and stylish cycling accessories. It is the most beautiful and quirky bicycle shop in Britain. We offer a unique and friendly service to cyclists who believe a bicycle can possess character, a name and even the power to transform an ordinary journey into an adventure.

Bobbin riders are an army of retro girls, euro city-slickers, fashion kids and mature country folk, all looking for a bike to compliment their lifestyle. They talk about how cycling makes them look and feel: they want to sit upright, wear their sunday best, cruise around elegantly, pick up their shopping, stop for a coffee, wink at the cutey on the crossing and feel the wind in their hair without getting in a sweaty lather.

Bobbin staff are known for their super-friendly and unintimidating service, so if you're a novice or out of practice don't worry! The Bobbin boutique is on a gorgeous Victorian street in Central London, 3 minutes walk from Angel tube and theres a picturesque, traffic-free square close by to test out bikes.

Bobbin is unlike any other bikeshop: a treasure trove of non-sporty bike luggage, unusual bells, unique reflective and rainwear and the of course, the cutest rides in town. Modest budget are catered for without compromising on quality, safety and style.

One thing to remember: To avoid disappointment, please call ahead and book an appointment to test ride and discuss our bike range. We are very small and, because we're so brilliant, we get very, very busy!

Shop Address: 397 St John Street, London EC1V 4LD. Telephone 020 7837 3370. Summer Hours: TUES-FRI 11-7 / SAT 11-6 / SUN 12-5 / MON (appontment only)